William Tannen

Born and raised in New York City, William "Bill" Tannen graduated from Boston University and pursued a career in advertising. He created the famous "Girl Watchers" campaign for Diet Pepsi in 1967, which won four Clio Awards, and then created his own company, Sunday Productions, to produce TV commercials. Tannen moved to Los Angeles in 1972 and continued to direct commercials all over the world, garnering five more Clios in the process.