Dani Jacobs

In 1986 Jacobs formed Swivel with three other partners as a video production company and creative team. Early music videos by Swivel included work for A Guy Called Gerald, James (band), The Jesus and Mary Chain, The Sundays and 808 State. In 1989 a small article in i-D Magazine helped draw more attention from major record labels and Jacobs moved back to London to set up the Swivel office concentrating on video production.