Willy, Giacomo, Lorenzo and Sandro are 4 young yuppies rampant in the "Milano da bere" of the 80s, who live in the myth of Lawyer Gianni Agnelli and Silvio Berlusconi; their only purpose in life is to appear rather than be. Giacomo is an advertiser, Lorenzo is a notary, Sandro is a dentist, and Willy is a car salesman.