Count Arthur Strong is a faded star from the golden days of variety, prone to delusions of grandeur, selective memory loss and the blurting out of malapropisms. He was never as famous as he thinks he was... or still thinks he is. Believing that another great entertainment triumph is only a phone call away, Arthur spends his day making the most of any opportunity that comes along - gaining a free lunch or selling a dodgy foot-spa he doesn't want - creating chaos and confusion wherever he goes, blissfully unaware that he has done so.